Southfield Public Schools
At 1220 Marketing and PR, we partnered with Southfield Public Schools to implement innovative strategies that elevated the district’s communications, strengthened community trust, and showcased its achievements.
Crisis Communications
Earned Media
Branding & Rebranding
Digital & Social Media Marketing
Internal & External Communications
Community Engagement
Crisis Communications
We developed and executed a crisis communications plan to ensure transparent and effective messaging during critical situations. This included:
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Drafting emergency notifications for school closures, keeping families informed in real-time.
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Writing incident response updates to address sensitive situations with accuracy and empathy.
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Providing proactive media statements to manage narratives and maintain public trust.
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Ensuring consistent messaging across platforms, reinforcing the district’s commitment to transparency.
Earned Media
Our efforts to highlight Southfield Public Schools’ achievements resulted in extensive media coverage, including:
Branding & Rebranding
We strengthened the district’s identity through innovative branding and rebranding projects:
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Created the district’s first-ever brand and style guide to ensure cohesive and professional communication.
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Led the rebranding of University K-12 Academy and Birney K-8 School, including visual identity and messaging strategy.
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Unified communications for the merger of MacArthur K-8 University Academy and University Middle and High School Academies.
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Effectively communicated the closure of Vandenberg World Cultures Academy to stakeholders.
Digital & Social Media Marketing
We leveraged digital platforms to amplify the district’s successes and connect with stakeholders:
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Designed creative billboards, radio ads, and bus advertisements to boost enrollment.
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Launched targeted social media campaigns.
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Increased engagement through daily updates and interactive content, including contests and recognition campaigns.
Internal & External Communications
Our strategic approach to communication ensured consistent and impactful messaging for all stakeholders, including:
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Executive Communications: Drafted all communications for district leadership, including the superintendent, ensuring clarity and alignment with the district’s mission and vision.
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Staff Engagement: Developed newsletters, superintendent updates, and detailed event plans to keep internal teams informed and prepared.
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Family Outreach: Drafted timely updates for families, including emergency notifications, school closure announcements, and incident responses, ensuring transparency and trust.
Community Engagement
To enhance engagement, we planned and executed large-scale events, including:
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The Back to School Bash, District Open House, and the State of the District, attracting families and boosting enrollment.
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Organizing high-profile visits, such as Vice President Kamala Harris’ visit and Penn State football coach recruitment event.
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Creating viral social media campaigns, increasing student participation and community pride.
